Canon’s industry first experiential concept ‘Cinema Excellence Suite’ makes its journey from West to South, starting with Hyderabad
After its successful innings in Mumbai and Pune, the mobile suite is all set to travel across film studios in Hyderabad with an aim to reach out to 100+ cinematographers, DOPs and filmmakers
Hyderabad, 27th August 2022: Kickstarting a unique experiential journey for the South Indian film industry, Canon India today announced the second leg of its Cinema Excellence Suite starting with Hyderabad in association with Telegu Cinematographers Association. This versatile activation is an industry first initiative that showcases Canon’s extensive range of cinema imaging technology right from its EOS R System Mirrorless cameras to its Cinema EOS camera’s entire production and post-production workflow experience directly to the cinematographers, DOPs, filmmakers, and production houses in the city over a period of thirty days.
The Cinema Excellence Suite started its journey from the ‘city of dreams’ and hub of Bollywood- Mumbai. After successfully travelling in Mumbai and Pune for over three months, the Suite is all set to make a grand entry in Tollywood beginning with Hyderabad. Telugu cinema has been gaining huge momentum at Pan India level in the recent years, becoming the second largest film industry in India. With the pandemic paving way for more OTT platforms in integrating south Indian movies into mainstream, the industry has raised the bar for Indian filmmaking. To further this huge potential in the Telugu film industry, Hyderabad becomes the ideal destination for Canon to showcase its prowess in cinema imaging technology.
Commenting on the inauguration, Mr. Manabu Yamazaki, President and CEO, Canon India said, “To watch movies that are true works of art, one does not even need to understand the language, as the emotions are felt across borders. A great movie experience is the byproduct of the perfect blend of phenomenal direction, impeccable storytelling and the right imaging technology. Telugu film industry has paved way for some of the most memorable and greatest films in recent times, that has gained both national and international recognition. It is a testament to their creative strength that they have emerged to be the second largest film industry in India. Over the years, Hyderabad has emerged to be a very promising market for our imaging business and with the launch of our Cinema Excellence Suite, we aim to further reinforce our foothold in the booming cinema segment. Having seen a phenomenal response for our experiential activation in Mumbai, we look forward to replicating the success in Hyderabad as well with an engaging response from the Telugu film industry. With our concerted efforts and product activations, we are expecting to achieve 4X growth in our market share in the cinema segment.”
Mr. C Sukumaran, Senior Director, Imaging Communication Business and Consumer System Products, Canon India, said, “With the successful launch of the Cinema Excellence Suite in Mumbai in April, we received exceptionally great response from the industry as we were able to reach out to 250+ customers. Indian filmmaking has been achieving newer heights in the recent times, with the most prominent one being the rise of regional cinema, especially South Indian film industry. Off late, Telugu cinema has gained mass appeal amongst national audience with the surge of regional OTT content, hence our next stop had to be Hyderabad to leverage the immense potential that Tollywood holds. We are confident that by activating the second leg of this experiential activation in this city, we will be able to take Tollywood to new global heights with our cutting-edge cinema technology. The suite will enable Cinematographers and DOPs to experience Canon’s exhaustive cinema portfolio first-hand and accordingly make an informed decision of investing in the right equipment.”
Kickstarting its journey from Prasad Labs, the Cinema Excellence Suite will travel from point to point on a prefixed schedule in Hyderabad, with stops including famous production houses and film studios such as Ramoji Film City, Ramanaidu Studios, Film Nagar, Annapoorna Studios, Chitra Mandir Studios, Ramakrishna Studios.
Many eminent cinematographers from the Telugu film fraternity were present on the auspicious launch of the Cinema Suite including Sri. Ajay Vincent, Sri. M.V.Raghu, Sri. S.Gopal Reddy, Sri. KK.Senthil Kumar, Sri. Chota K Naidu, Sri. P.G.Vinda, Sri. Rasool Ellore, Sri. C.Ram Prasad, Sri. Prasad Murella and Sri. B.Vasudeva Rao.
The Suite will be equipped with the latest EOS R System Mirrorless cameras-EOS R3, EOS R5, EOS R6 & EOS R along with advanced RF lenses and EOS Cinema Cameras EOS C500MKII, EOS C300 MKIII, EOS C70 and the latest EOS R5C- the company’s first camera to provide internal 8K 60P Cinema RAW Light recording. DOPs can also experience the legendary Canon Sumire Prime & EF Cine lenses.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the 'Kyosei' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and become a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017).
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Image Square stores, PIXMA Zones and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India - which comprises of 188 Camera collection points, 15 Camera repair centers, 294 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of 19 April 2022)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.