Canon Strengthens its RF range with Two New Versatile Lenses
The RF24MM F1.8 MACRO IS STM ’s wide 24mm focal length and fast f/1.8 aperture makes for beautiful bokeh while the RF15-30MM F4.5-6.3 IS STM’s ultra-wide zoom range of 15-30mm is versatile for many applications
India, 12 July 2022: Canon today announced the launch of the RF24MM F1.8 MACRO IS STM and RF15-30MM F4.5-6.3 IS STM lenses, which are versatile and lightweight additions for photography enthusiasts using the EOS R range of mirrorless cameras. These two lenses complement and complete the line-up of affordable RF lenses. With the addition of these two lenses, the RF lens line-up now has 30 lenses.
RF24MM F1.8 MACRO IS STM completes the affordable range of RF prime lenses, which now covers 16mm, 24mm, 35mm, 50mm and 85mm focal lengths. Similarly, RF15-30MM F4.5-6.3 IS STM now completes the affordable zoom lenses line-up, covering from 15mm to 400mm focal lengths.
Both lenses take advantage of the large diameter and short back focus that the EOS R camera system is renowned for, which results in both a compact optical system and excellent quality throughout the whole image.
Wide-angle with Beautiful Bokeh
One of the key benefits of using the RF24MM F1.8 MACRO IS STM on a full-frame EOS R camera body is its minimal form factor. This lens is also identical to the highly popular RF35mm f/1.8 IS STM lens in size, making it great for travel and landscape photography or as an everyday lens.
When mounted on an APS-C body, the focal length becomes 38mm, which is closer to the human eye’s field of view, making it suitable for portraits or street photography. At f/1.8, the RF24MM F1.8 MACRO IS STM is at least two stops brighter than a typical kit zoom lens, allowing it to create beautiful bokeh, a stunning background blur effect which cannot be achieved by a zoom lens. The large aperture also makes it an ideal lens for astrophotography.
The RF24MM F1.8 MACRO IS STM is also able to double up as a macro lens, which is an uncommon attribute for wide-angle lens. With a minimum focusing distance of only 0.14m, it can achieve up to 0.5x magnification. This combination of 24mm with f/1.8 aperture creates a unique wide-angle close-up with beautiful bokeh, making it ideal for food or flower shots during travel or as an everyday lens.
The RF24MM F1.8 MACRO IS STM has a native lens image stabilization (Optical IS) of up to 5 stops and can go up to 6.5 stops when coupled with a compatible camera body with in-body image stabilization (In-Body IS). This enables precise snapshots with minimal camera shake in a dim environment, with low shutter speeds or other scenarios prone to camera shake.
Coupled with the silent Stepping Motor (STM), the RF24MM F1.8 MACRO IS STM is perfect for videos. Vloggers who often use a small tripod or selfie stick will appreciate its light weight and compact size.
Versatile with Near Macro Capabilities
An ultra-wide angle zoom lens is usually expensive to own and the RF15-30MM F4.5-6.3 IS STM is designed to meet the budget of photography enthusiasts while providing a practical focal length range that covers 15-30mm. Weighing approximately 390g, its small size makes it great for those who travel. Compared to the RF15-35mm f/2.8L IS USM lens, the RF15-30MM F4.5-6.3 IS STM is approx. 53% lighter (approx. 390g vs approx. 840g).
At 15mm, the RF15-30MM F4.5-6.3 IS STM covers a view much wider than any standard kit lens, allowing users to include the atmosphere or environment along with the subject, especially in small rooms or tight spaces where backing up is not possible. The wider 15mm end is also great for interior shots and breathtaking landscape shots.
At the 30mm zoom telephoto end, users can capture images utilizing a natural angle of view and perspective that is closer to the human eye.
When mounted on an APS-C EOS R camera, the RF15-30MM F4.5-6.3 IS STM has a very versatile 24-48mm zoom range, offering a wider angle of view at the wide end compared to a kit lens. The lens can still be used even if the user switches to a full-frame camera in the future, making it an excellentfuture-proof investment.
The RF15-30MM F4.5-6.3 IS STM corrects chromatic aberration throughout the zoom range with the use of two Ultra-low Dispersion lenses, achieving crisp and clear images with minimal colour blur.The RF15-30MM F4.5-6.3 IS STM has a native lens image stabilization (Optical IS) of up to 5.5 stops, which can go up to 7 stops of image stabilisation when paired with a compatible camera body with in-body image stabilisation (In-Body IS). This enables low light photography with minimal camera shake and achieve images with low shutter speed that usually would require a tripod.
RF15-30MM F4.5-6.3 IS STM can achieve a magnification of up to 0.52x on the 15mm wide end while in manual focus mode for close-up shots. The 319 has a minimum focusing distance of just 0.128m.
With wide angle capabilities, both the RF24MM F1.8 MACRO IS STM and RF15-30MM F4.5-6.3 IS STM will come in handy for indoor photography which are often limited by space constraints, while their compact and lightweight size make them a breeze to use outdoors. Their wide angle(s) of view, built-in IS and smooth autofocus for video make them well-suited for shooting videos on top of delivering excellent still images
RF24MM F1.8 MACRO IS STM- MRP: ` 58 495.00/U incl. of all taxes, will be available in stores from Mid-July
RF15-30MM F4.5-6.3 IS STM- MRP: ` 52 495.00/U incl. of all taxes, will be available in stores from September
About Canon Group
Ever since its foundation in 1937, Canon is guided by the 'Kyosei' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and become a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Image Square stores, PIXMA Zones and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India - which comprises of 188 Camera collection points, 15 Camera repair centers, 294 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of 19 April 2022)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.