On World Photography Day, Canon India Launches #CaptureWithCare Campaign to Advocate for Safe Photography Practices
- Highlighting the alarming rise in accidents due to social media-driven photography trends
India, 19th August 2024: : "Don’t Let That Breathtaking Shot Get Literal"—this line was at the forefront of Canon India’s latest initiative, sparking curiosity and discussion. To commemorate World Photography Day, Canon India, a leader in digital imaging solutions, has launched the '#CaptureWithCare' digital campaign, a thought-provoking effort aimed at reminding photographers that safety should always come first. Through this campaign, Canon India seeks to educate the community on the importance of responsible practices, ensuring that the art of photography remains both beautiful and safe.
In a time where social media often drives trends, the pursuit of attention-grabbing content has led to a worrying rise in dangerous photography practices. Reports indicate numerous incidents involving both young social media users and influencers risking their lives for the perfect shot in hopes of gaining followers and validation. The sheer size of India, with its 1.4 billion citizens coupled with the rapidly growing affinity for social media, contributes to this alarming trend. Disturbingly, there has been a 63 % increase in train track accidents over the past two years in Uttarakhand alone owing to the craze of selfies and Instagram reels, underscoring the urgent need for responsible photography practices.
On the sidelines of such startling facts, the #CaptureWithCare campaign was devised and rolled out in two stages. The first phase featured teaser posts on Canon India’s social media handles with witty one-liners, aimed at creating buzz and drawing attention to the campaign.
For the second phase, a powerful video was released on World Photography Day across social media platforms—including Instagram, Facebook, LinkedIn, X, and YouTube—highlighting the stark contrast between the beauty of photography and the potential dangers of unsafe practices. The video, anchored by the message #CapturewithCare, emphasizes that photography should be a celebration of life, not a cause for mourning.
As a brand deeply committed to the art of photography, Canon India remains dedicated to fostering a culture of safety alongside creativity. This campaign aligns with Canon’s philosophy of ‘Delighting You Always,’ ensuring that photographers can continue to capture moments of beauty without compromising their safety or that of others.
About Canon Inc.
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment, and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With about 169,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2023 (ended December 31, 2023) totaled $29.44 billion (at an exchange rate of ¥142=U.S. $1). Visit the Canon Inc. website at: global.canon
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with merchandise warehousing facilities at 4 location and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zones, and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India – which comprises of 349+ Camera collection points, 15 Camera repair centres, 320+ Printer repair centres, 183 Copier, Scanner and 120 Large Format Printer Sales & Service dealers. (Updated as of July 2024)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products and Surveillance cameras catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.