Canon strengthens regional presence; launches its biggest PIXMA Zone in Pune
Expanding and consolidating its regional presence in Pune, Canon now boasts of having 295+ exclusive Canon PIXMA Concept stores across India
Pune, 25th March 2022: Canon today announced the launch of one of its exclusive PIXMA Zones in Tilak Nagar, Pune’s key IT Market hub. With this launch, Canon furthers its plan to expand its regional retail presence and strengthen its foothold in the consumer printing segment by enabling a broader spectrum of consumers. Furthermore, the all new PIXMA Zone aims at familiarizing consumers range of Canon inkjet & laser printers and is a one stop for supply of genuine ink, toner cartridge and photopaper.
With the country moving towards gradual unlocking and experiencing relaxations in the COVID protocols, Canon has pushed the restart button towards customer outreach. In line with the same, the company is all set to resume its retail expansion spree within the country and start being available for its customers across all touchpoints. As in-store consumer experience took a hit and was dearly missed due to the lockdowns and COVID-19 restrictions, the launch of the new PIXMA Zone aims to provide consumers with an exclusive in-store buying experience with access to its entire portfolio of innovative products, whether it is for home or professional use. Serving as a one-stop-shop for all printing needs, the PIXMA Zone will offer specialized solutions for all kinds of printing essentials while addressing any queries that a customer may have regarding the product or service.
Speaking on the launch, Mr. C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business, Canon India said, “At Canon, we are driven by innovation and constantly strive to simplify the evolving needs of our consumers. The launch of the new PIXMA Zone in Pune is a testament to our plans of consolidating our retail presence and expansion plans in India while enriching the customer experience. With our new centrally located store, we are well poised to take expedite this growth.”
He also added, “Regional penetration is one of our core focus areas going forward as we want to make our products and services available to the farthest geographies in the country. We are optimistic for the coming years as we continue to expand our footprint across markets and delight our customers at every touchpoint.”
Akshar Technology is a Canon Authorized Reseller to promote Canon printers with a counter share of 80%+. Having been in the city since the past 18 years and being located in a prime IT hub, Akshar Technology is the ideal partner to launch Canon’s new PIXMA Zone.
Providing a comprehensive perspective to printing, the PIXMA Zones will feature Canon’s latest product line up ranging from MAXIFY series, PIXMA series, genuine consumables including toners, cartridges, and other essential parts. So far, there are 295+ Canon PIXMA Concept stores and 1500+ OIC Signature Stores across India.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the 'Kyosei' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and become a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zones and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India - which comprises of 163 Camera collection points, 14 Camera repair centers, 290 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of January 01, 2022).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.