Canon India plans to bolster its presence in Southern market
Aims to touch 25% market share in the InkTank category to become the leaders in printing industry
Bengaluru, 30th May 2019: Canon India, one of the leading digital imaging organizations in country, is planning to strengthen its retail presence in the southern region for its Consumer System Products Division and will reach out to 5000 retailers pan India in tier II and tier III in the next two years. Recently, Canon India introduced a unique concept store for showcasing Canon Inkjet printing technology in Chennai. This year, the company is planning to introduce 19 PIXMA Zones in South to familiarize consumers with the range of inkjet printers, cartridges and photo media according to their usage and needs. By providing a personalized demo experience with an excellent sales support, PIXMA zones are a one-stop shop solution for all printing requirements.
Currently, the company has reached out to over 1300 retail outlets (distributors, retailers and national retailers) in South India and aims to expand the retail presence for the Inkjet printers and system integrators for laser printers. In 2018, Canon India launched six new ink tank models which redefined the inkjet business with lower running cost and high capacity or ink. The cost per print is now as low as nine paisa per print with the launch of the new inkjet models. Canon grew the highest in the Inktank category in 2018 and is targeting to consolidate its leadership position in the segment.
According to Mr. C Sukumaran, Director, Consumer Systems Products (CSP), Canon India, “We continue to be the industry leaders specializing in crafting consumer centric technological innovations in India. South is one of the most highly consumer centric markets for us. The contribution of the region in the overall growth for 2018 stands at whopping 29%. Bangalore, Chennai and Cochin are the top cities that define Canon’s business. Having reached out to 3000 retailers, Canon’s distribution stands strong in the market and we will continue to penetrate in tier III and tier IV markets by keeping Bengaluru as the base market for South India.”
Canon has more than 200 service centres across India and covers over 90% pin codes, giving the company deep reach. To further strengthen the customer service, Canon is now planning to launch 75 PIXMA Zone experience across the markets in 2019. So far, the company has launched four zones in Delhi, Chennai, Ludhiana and Hyderabad.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 578 towns covering 18,026 PIN codes across India - which comprises of 270 Camera collection points, 16 Camera repair centers, 231 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of April 18, 2019).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double-digit growth