India, 25th June 2019 – Building upon its dedication towards innovation, Canon India, one of the leading players in the imaging space, announced the launch of its new RF85mm f/1.2L USM portrait prime lens. In line with the ever growing trend for portrait photography, the new RF85mm lens redefines what an 85mm lens can achieve on Canon’s EOS R system, enabling professional photographers to create beautiful bokeh effects. The new lens is priced at an MRP of INR 219 995.00/U incl. of all taxes
As an L series RF lens developed for professional photographers using the EOS R system, the RF85mm f/1.2L USM utilizes the wide diameter and short back focus distance of the RF mount to achieve an 85mm lens with a bright aperture of f/1.2, ultra-high resolution and autofocus function.
All About Light
With its large aperture of f/1.2, the RF85mm f/1.2L USM allows more light to enable photographers to control light exposure and its 9-blade circular aperture also delivers amazingly beautiful and soft bokeh. The f/1.2 aperture enables the capturing of sharp and crisp images in low light environments with a higher shutter speed.
The lens achieves a minimum focusing distance of 0.85m and 0.12x maximum magnification, expanding the shooting capability from close-ups of people to shooting small objects. The RF 85mm f/1.2L USM also features Canon’s Air Sphere Coating (ASC) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into backlight.
A New Sensory Experience with RF Mount & Control Ring
The RF 85mm f/1.2L USM also features a new control ring found in new RF lens series. Users can assign settings including aperture value, shutter speed, ISO sensitivity and exposure compensation. The dust and drip resistance ensures high durability even when shooting outdoors.
The RF85mm f/1.2L USM has been launched in India and is available from this week onwards.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 579 towns covering 18,150 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 254 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of June 12, 2019).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2018, the imaging leader recorded a double-digit growth.