India, 21st September 2018 - Continuing its commitment to innovation, Canon India announces the launch of its latest innovation in the imaging industry-the EOS R system. This technology is the orgnanisations extention to the three decade old legacy of the path breaking EOS system. The EOS R is Canon’s first 35mm full frame CMOS sensor mirror less camera that features an electronic viewfinder. Equipped with various other pioneering features like advanced Dual pixel CMOS AF, Digic 8 imaging processor, High density AF points positions, Multi function slider bar, Flexible AE Mode, High speed data communication RF mount, the camera is set to become the future of imaging and bring forth to users an epitome of image quality never seen before.
Along with the camera, the imaging leader has unveiled a series of lenses; four new RF lenses, two super telephoto EF lenses and one prime EF-M lens. Allowing users the flexibility of using their existing EF lenses with the new EOS R, four type of RF mount adapters have been introduced to complete the EOS R ecosystem.
Present for the launch in India, Mr. Yoshiyuki Mizoguchi, Group Executive - ICB Products Group, Canon Inc. said, “Being one of the global leaders in the imaging space, Canon has always kept innovation at the forefront, enabling technology to compliment the art of photography. For over 30 years the legendary EOS system has given photographers and filmmakers the benchmark for high quality imagery. Taking the legacy of the EOS system ahead, EOS R is a surpise package to address the evolving imaging requirements of professional photographers and filmmakers. With its exemplary features like the new RF mount, advanced dual pixel CMOS AF and 4K ultra high definition, it is a marvel designed to complement and expand the creative horizons of its users.”
India has played a key role in the growth journey of Canon’s imaging business and I am glad to be here today to witness the launch of the new EOS R system, or the future of imaging as we call it,” added Mr. Mizoguchi.
Mr. Kazutada Kobayashi, President & CEO, Canon India said, “Ever since our inception in India, we have been committed to our diverse customer base with our expansive product portfolio. Furthering our dedication, we are proud to bring to our audience the new EOS R system, equipped with groundbreaking functionalities never seen before. With this launch, users are being equipped with limitless possibilities, further pushing the boundaries of technology, innovation and design. Today’s launch is also accompanied with two new EF lenses from super telephoto category and one prime lens from EF-M Category, offering the best of our imaging universe to customers. We foresee the EOS R system contributing significantly to the growth of our imaging business in the country, enabling us to maintain our No.1 share in the combined DSLR and mirrorless market.”
Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “At Canon India, we strive to bring forth the ultimate shooting experience for customers, thereby expanding new possibilities for storytellers. With performance and quality at its core, the new Canon EOS R system comes equipped with the revolutionary 54mm mount, the latest DIGIC 8 processor and focus speed of 0.05seconds, making it all set to further evolve the photography culture in the country. It has a compact body making full use of the mirrorless mechanism and can respond to the high demand of still image and movie shooting. With the intuitive way of shooting and enhanced operational ease, we are positive this launch will empower photographers and filmmakers to accomplish higher levels of quality and detail to their stories, enabling them to rethink and reimagine mirror less photography.”
The EOS R will be available in India at the price of
EOS R Body: INR 189,950.00/U (inclusive of all taxes)
EOS R kit (with RF24-105mm f/4L IS USM Lens): INR 278,945.00/U (inclusive of all taxes)
The sales for EOS R Body and EOS R Kit will start from mid October 2018.
|The RF lens mount is at the heart of the EOS R System. It is an uncompromising balance of optical, mechanical and electronic engineering excellence enabling innovative full-frame lens designs, faster autofocus and high-speed communication between the camera and lens.||
With RF Lenses, lens data can now be sent to the body for correcting any diffraction, aberrations, peripheral illumination or distortion through in-camera Digital Lens Optimizer without affecting shooting speed
*as of date of release
The EOS R system is perfect for the agile filmmaker, offering responsive lenses and 4K video recording. Focus accurately and record smoothly with Dual Pixel CMOS AF and Movie Digital IS on EOS R to achieve high quality footage with Canon Log, 4:2:2 color sampling and 10-bit recording format.
The new RF lenses are a step towards the future, providing extremely high image quality never seen before. In addition to the focus ring and zoom ring found on conventional EF lenses, RF lenses also features an additional new control; ring to which users can assign exposure adjustments.
The sales for RF24-105mm f/4L IS USM will start from mid October 2018.
* When shooting with the EOS R at a focal length of 105mm. Based on CIPA standards
The sales for RF50mm f/1.2L USM will start from mid October 2018.
The sales for RF28-70mm f/2L USM will start from December 2018.
The sales for RF35mm f/1.8 MACRO IS STM will start from December 2018.
The sales for EF-M32mm f/1.4 STM will start from mid October 2018.
The sales for EF400mm f/2.8L IS III USM and EF600mm f/4L IS III USM will start from mid October 2018.
Constructed with dust and rain resistance in mind, the RF mount adapters feature simple designs and enable owners of EOS R cameras to use existing EF mount lenses1 with nearly full functionality2—ranging from wide-angle to telephoto, fisheye and macro—multiplying the possibilities of greater photographic expression.
Simple, compact and lightweight mount adapter.
The sales for Mount Adapter EF-EOS R will start from mid October 2018.
Equipped with a customizable lens control ring similar to the RF lenses, allowing users to enjoy the same convenience while using existing EF lenses1.
The sales for Control Ring Mount Adapter EF-EOS R will start from mid October 2018.
These mount adapters is another step-up by adding a drop-in filter function—circular polarizing filter3 or variable neutral density filter3. Users can directly adjust the polarizing angle or the ND filter density on the adapter, especially useful on lenses that does not support filters, such as fish-eye lenses. Users no longer need different filters for different lenses.
The sales for Drop-in Filter Mount Adapter EF-EOS R will start from next year.
1 Does not include EF-M Lenses or EF Cinema Lenses in the EF Lens series. RF lenses do not require a lens adapter.
2 Depending on camera specifications, some EF lens functions may not be usable.
3 Two kits for Drop-in Filter Mount Adapter EF-EOS R, one with Circular Polarizing Filter and one with Variable Neutral Density Filter. Both comes with a clear filter for normal shooting.
Having twice the power in the BG-E22 battery grip for the EOS R allows twice the opportunities to capture moments. The battery grip can hold up to two batteries and is first of its kind that allows direct charging, up to two batteries with PD-E1 USB adapter.
The BG-E22 further adds on the ergonomics of the EOS R, improving on the comfort and providing a firmer grip even when shooting in vertical (portrait) orientation.
The new Canon Speedlite EL-100 is built with functionality and convenience in mind. With the ability to turn the flash-head in all directions of up to 180 degrees, users can bounce light with the ceiling and wall in both horizontal and vertical orientation.
First in Canon’s Speedlite, EL-100 features Continuous Shooting Priority* (CSP) mode and Auto mode*. The Speedlite would reduce its output power and raise ISO to save power, allowing more shots whilst using CSP mode. For new users of Speedlite, they could make full use of the Auto Mode*, similar to Auto Mode on the cameras with built-in flash, it would determine how much flash is needed.
*functions when paired with EOS R
With the introduction of gamut of products, Canon is also providing an *INTRODUCTORY OFFER of 1 additional battery (LP-E6N) and 1 Mount Adaptor (EF-EOS R) along with the purchase of EOS R body or EOS R kit (with RF24-105mm f/4L IS USM Lens).
*Offer valid till stocks last
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 583 towns covering 17,622 PIN codes across India - which comprises of 191 Camera collection points, 17 Camera repair centers, 246 Printer repair centers, 162 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of 20th September 2018)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.