Canon celebrates 18th consecutive year of No. 1 share of globalinterchangeable-lens digital camera market

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    National, March 29, 2021: Canon announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) has maintained the No. 1 share of the global market for 18 consecutive years[1] from 2003 to 2020.[1] Based on a Canon survey.

    Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of 118[2] combined RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers. [1] Includes 30 EF Cinema lenses (EF mount/PL mount) for visual productions and 4 lens extenders. As of March 29, 2021.

    During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, Canon announced the EOS R system—including the EOS R full-frame mirrorless camera and RF lenses that fully leverage their optical technologies—that further expanded the range of imaging creativity and opened up new possibilities for visual expression.

    Over a long history beginning in the age of film, and with the support of loyal users, in 2019, the EOS series achieved the remarkable milestone of 100 million[3] total EOS cameras sold.[1] Including cinema cameras for visual productions.

    In July 2020[4], Canon launched the EOS R5 full-frame mirrorless camera, equipped with cutting-edge technology in pursuit of next-generation visual expression. In striving to further expand its lineup, Canon managed to secure the No. 1 share of the global market for the 18th consecutive year.[1] Also in 2020, Canon released the following digital interchangeable-lens cameras: the EOS-1D X Mark III (February), the EOS 850D (June), the EOS R5 (July), the EOS R6 (August) and the EOS M50 Mark II (November).

    Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

    About Canon Group

    Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)

    About Canon India

    Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people and over 850 channel partners. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 597 towns covering 18,978 PIN codes across India - which comprises of 200+ Camera collection points, 16 Camera repair centers, 276 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of January 13, 2021).


    [1] Based on a Canon survey.

    [2] Includes 30 EF Cinema lenses (EF mount/PL mount) for visual productions and 4 lens extenders. As of March 29, 2021.

    [3] Including cinema cameras for visual productions.

    [4] Also in 2020, Canon released the following digital interchangeable-lens cameras: the EOS-1D X Mark III (February), the EOS 850D (June), the EOS R5 (July), the EOS R6 (August) and the EOS M50 Mark II (November).