Capture Dynamic Videos and Stills with Canon’s Versatile EOS M50 Mark II
The successor of the popular Canon EOS M50 is designed to help users create captivating photographs and videos with ease
14th October 2020, India: Canon today announced the launch of EOS M50 Mark II mirrorless camera, designed for photography enthusiasts who are also keen to do videos and live stream. Whether you are a parent looking to capture fleeting moments of your child’s milestones; a frequent traveler looking for a compact and fuss-free shooting experience; or someone hoping to start your own YouTube channel; the EOS M50 Mark II is designed to help create captivating photos and videos with ease.
Commenting on the launch, Mr. Kazutada Kobayashi, President & CEO, Canon India said, “At Canon, it has been our consistent effort to bring the latest technologies to our customers that not only enhance their photography and videography experience but also allow them to innovate and experiment with the content they create. We are delighted to launch EOS M50 Mark II, the mirrorless camera that helps you master the art of both stills and video. The camera is packed with a wide range of features that are sure to augment your movie shooting experience manifolds.”
Commenting on the product, Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Products said, “Over the past few years, Vlogging has emerged as a new form of content creation and it is gaining popularity and becoming a new trend too. Keeping the same in mind, we have launched the multifaceted EOS M50 Mark II. It allows vloggers to live-stream directly to YouTube by connecting to Wi-Fi as well as enables users to create 4K quality videos seamlessly in various scenarios. The newly launched camera is a perfect successor to its predecessor EOS M50, which gained massive popularity and was widely accepted by the ‘Vlogger’ community. With multiple innovative, best-in-class features and a user-friendly interface, we are confident that the EOS M50 Mark II will be received well by the audience and will support them in creating engaging content and further fuel their passion.”
Capture Beautiful Portraits and Vivid Action Shots
Always had trouble capturing sharp images of your active toddler who is constantly on the move or find it hard to zoom in on your child’s face as he runs across the field during game session? The EOS M50 Mark II features an enhanced Eye Detection AF, which is able to detect and focus on a subject’s eye even when the person is far away. This will ensure the eye will always stay in focus, making it possible to use Eye Detection AF for full body shots in addition to the common upper body portrait shot. Users can capture subjects quickly and accurately when they are approaching from a distance, making it great for candid shots as well.
Eye detection AF is also available with Servo AF when shooting still images and Movie Servo AF when shooting video, so you will always be able to capture your subject’s natural expressions even when they are in motion.
The EOS M50 Mark II has a continuous shooting speed of up to 7.4fps with servo AF so users can capture multiple shots of moving subjects such as children or pets. Its built-in high-resolution electronic viewfinder (EVF) makes for easy viewing even when shooting in the bright outdoors.
The AF frame display in EVF or LCD screen of the EOS M50 Mark II, which shows which part of the picture the camera is focusing on, has also been improved. It is now faster and tracks the subject more smoothly, so users will always know which part of the picture will be in focus without experiencing any on-screen lag. Display speed on the AF frame display in the viewfinder or LCD screen has also been improved on the EOS M50 Mark II, allowing for a better visualisation of the tracking.
An EOS first, the EOS M50 Mark II makes full use of its touch-sensitive display with the new Tap AF feature where users can instantly switch focus from one person to another by just tapping on the screen, which is especially useful in group shots. This is in addition to the Touch & Drag AF, where users can move the AF frame by dragging their finger on the screen while shooting through the EVF
Enhanced Movie Shooting Experience
Fast and stable AF is essential when it comes to shooting videos of moving subjects. On the EOS M50 Mark II, Eye Detection AF works with Movie Servo AF shooting. By simply keeping the subject within the frame while shooting, it will track the subject smoothly. Users can thus focus on the composition of the video while leaving the tracking of the subject to the camera.
With an improved contrast AF algorithm, users can also expect enhanced AF stability during 4K movies shooting with EF-M lenses. This will enable smooth movie recording, with reduced wobbling. EOS M50 Mark II supports movie digital zoom (approx. 3-10x) at the central part of the screen during shooting, which can be combined with optical zoom on a zoom lens to achieve magnified shooting with up-close shots.
With existing cameras, movies shot vertically are displayed smaller in a horizontal position when users play back the movie on a smart device. On the EOS M50 Mark II, an “add rotate info” option enables automatic vertical playback on smart devices, PCs and compatible social media, which enables a better viewing experience.
For video bloggers, they could even live-stream directly to YouTube directly from EOS M50 Mark II by connecting to Wi-Fi without using a streaming unit. The EOS M50 Mark II also supports the Canon’s new image.canon cloud platform and registered users of the platform can upload, store, download and transfer images smoothly between various devices. Equipped with a Vari-angle LCD monitor and features such as touch screen recording, movie self-timer and an external microphone jack, the EOS M50 Mark II makes intuitive and easy for Vloggers to record videos and do live streaming.
 There is a need to preset the release destination and event from your PC or smart device. When connecting for the first time, register for authentication via image.canon. YouTube live streaming has "restrictions on live streaming" specified by YouTube, and when using YouTube live on a mobile device, 1,000 or more subscribers are required to qualify. The above requirements also apply to YouTube live streaming using EOS M50 Mark II.
The sales for the newly launched EOS M50 Mark II will be starting from December and it will be priced at an MRP of Rs. 58 995.00/U (inclusive of all taxes).
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people and over 850 channel partners. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 633 towns covering 18 957 PIN codes across India - which comprises of 250+ Camera collection points, 16 Camera repair centers, 279 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of September 16, 2020).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Cinematic Imaging Products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.