Canon India takes their online photography masterclasses to the next level by going regional
With its second leg of online masterclasses starting May 01st, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages. The registration links and T&Cs for the webinars will be available on Canon India’s social handles.
The regional language webinar series is a thoughtful attempt by Canon India, to build greater brand recall amongst the audience by giving them an opportunity to have professional guidance on photography from the leading photographers in the country. The webinars will cover varied genres of photography, filmmaking, editing & post production.
Speaking about the initiative, Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Products highlighted that, “We have received an overwhelming response from the consumers for our first set of online masterclasses. Based on the response and in order to cater to more audience, we adopted a strategic approach to go hyperlocal and conduct webinars in regional languages. Moreover, we have a strong presence in the regional markets as well and therefore, with the second phase of the webinars, our focus is to reach out to the diverse range of consumers across regions. We are positive that the online masterclasses in regional languages will be appreciated by the audience, thereby helping the budding photographers and professionals to polish their skills and pursue their long-procrastinated passion for photography, during the nationwide lockdown.”
The online masterclasses are targeted towards photography and videography enthusiasts, professional photographers and film & photography students. Each class is being hosted by Canon Ambassadors, sharing in depth knowledge pertaining to their genre of specialized photography. The webinars would cover a wide range of topics such as Photographers Guide to Creative Lighting, Lens Understanding, and Cinematic Videos from EOS, Cinematic Videos from EOS, Equipment Selection Guide for Wildlife Photography and many more.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 595 towns covering 19,892 PIN codes across India - which comprises of 250 Camera collection points, 16 Camera repair centers, 272 Printer repair centers, 206 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of March 13, 2020).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.