Canon India unfolds the ‘Story of Kyosei’
-A digital photo contest to commemorate its 20th anniversary celebrations in India
New Delhi, Feb 16, 2017: To embark the celebrations of two decades of its operations in India, Canon is running an online Photo story contest called ”Story of Kyosei”. The theme ”Story of Kyosei” is conceptualised in line with Canon’s global brand philosophy derived from a Japanese word called ’Kyosei’ which means living and working in harmony for the common good irrespective of race, religion or culture.
This digital photo contest is a unique opportunity for photo enthusiasts across the country to narrate their “Story of Kyosei “through their creative interpretation of the subject. Through this digital campaign, Canon India endeavours to take a step ahead in promoting the photo-culture in the country. The contest unfolds over 30 days as participants will be given 20 visual hints basis which they have to submit their entries. These visual hints are conceptualised upholding the pillars of the Kyosei philosophy.
Mr. Kazutada Kobayashi President and CEO, Canon India said, “The corporate philosophy of Kyosei is an imperative part of Canon’s DNA. It is a way of life for us and contributes substantially in our endeavours of taking the best of the imaging world to our customers. Kyosei educates us on the values of giving back to the community and ensuring a holistic development of our society. Commencing the 21st year of our operations in the country, with this campaign, we are pleased to take the concept of Kyosei closer to our customers. This photo contest would enrich the engagement between our customers and the world of photography, challenging them to explore their creative sides. Celebrating the power of both Kyosei and photography, with the final video, I envision to see a masterpiece in line with the interpretation of our philosophy.”
Commenting on this, Mr. Eddie Udagawa, Vice President of Consumer Imaging and Information Centre, Canon India said, “India has a rich photography talent hidden that just needs to be nurtured. As we celebrate 20 years in India, it is our commitment to the country to boost the photography culture and help the talent reach newer heights. ”Story of Kyosei” is an endeavour in this direction. The photo contest “Story of Kyosei” is divided into 20 visual hints through which one story would be created and the winning photographs of each visual hint will be compiled into a video story. The winner of each visual hint stands to win our premium compact camera PowerShot G9X. It will be interesting to see the way people in the country perceive our philosophy. “
The contest started on 30th January and will run until March 3, 2017. Canon is expecting close to 10,000 entries from this contest. The submitted photographs will be judged by Canon panel of photography experts. Amalgamating the winner entries from each cue, the first photo story of Kyosei will be launched on 10th March 2017.
About Canon Group Ever since its foundation in 1937, Canon has been adhering to the “Kyosei” philosophy and has been striving to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, imaging devices, industrial systems and other products. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 317 subsidiaries all over the world, supported by 189,571 employees. (Data as of December 31, 2015)
Canon in IndiaCanon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Presently Canon has opened 216 retail stores called the Canon Image Square, in 103 cities in the country. Canon’s service reach extends to over 5000 towns with 18 Canon camera service centres and 37 printer Canon Care Centres. Canon India also has 141 authorized service centres for printers and 195 camera collection points.
In sync with its corporate tagline ‘Delighting You Always’ , reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers catering to the multiple market segments of consumer, SME, B2B, Government & Commercial. Canon India recorded revenue of INR 2348. 6 crores in the year 2016.